Masquerade at the MCG to benefit mothers and babies at risk of early birth

By Veronica Johnston

Melbourne’s health, sporting, business and philanthropic community is set to usher in autumn in grand style as it unites for a highly anticipated event at the MCG to benefit mothers and babies at risk of preterm birth.

To be held at the MCG on Saturday, 29 February 2020, the Masquerade Ball: ‘Unmasking Preterm Birth’, promises to be an unforgettable evening of exquisite food, wine and insight.

Event organiser and mother of a Little Angel, Veronica Johnston, said the inaugural event would shine a light on the pioneering work of the Women & Infants Research Foundation (WIRF) to prevent early birth and pregnancy loss. Veronica’s daughter, Eden Rose, was born sleeping on the 28th February, 2019.

“Discovering I was pregnant is something I will never forget. But losing Eden to premature birth was something nobody could have prepared me for,” she said.

“Whilst I’ve felt more sadness than I knew was humanly possible, I have channelled my grief into this event to ensure that no woman or mother should ever experience the emotional turmoil and heartache of pregnancy loss that I had to endure.”

“The Masquerade Ball: ‘Unmasking Preterm Birth’ will honour my little girl’s memory, build awareness of preterm birth, and raise critical funds for research into preventing its causes.”
WIRF Ambassador, former Australian Cricketer, and father of two very premature babies, Mike Hussey, said the event would provide an opportunity to share stories of early birth and reflect on WIRF’s transformative research.

“Veronica’s story is amazingly powerful and her commitment to raising awareness and support for preterm birth should be applauded,” he said.

“Amy and I know exactly how tough it is for families to go through a preterm birth experience. This event is a critical forum to raise awareness and support the amazing research being done by WIRF which is ultimately saving the lives of Australian women and their babies.”

60 Minutes Reporter , Sarah Abo will MC the event which will also feature the world leading authority in the field of preterm birth prevention and the Founder of the Australian Preterm Birth Prevention Alliance, Professor John Newnham AM.

The night will feature Melbourne band, Matt Bradshaw & G-Force, as well as a stunning bespoke cocktail menu and beverage selection designed by the MCG’s Chef de Cuisine, Renee Guymer.
Event organisers are currently seeking interested event partners, major supporters and prize donors.

If you are able to assist in shaping and ensuring the success of this very important event please contact Veronica Johnston on 0418 171 780 or at

Proceeds from the Masquerade Ball: ‘Unmasking Preterm Birth’ will go directly towards supporting the critical preterm birth prevention research and programs of the Women & Infants Research Foundation.

Note: The views and advice expressed on this blog post are those of the author and are not representative of the Pregnancy Babies & Children's Expo.

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